Printing business is known to be one of the most lucrative business ventures in Nigeria where you can make millions of naira depending on how you work on it and what you put into the business. You can also kickstart your printing business with little or no capital. What do I mean by this? You have to finish the article to understand.
Printing in something people do on a daily basis it is not like some seasonal businesses which flourish in a particular season and then fail or slow down in another.
This means there is no particular season this slows down but there are times this business skyrockets. When you make the most money out of this business during the election. And ending of the year when there are many ceremonies and activities fixed like harvest thanksgiving marriages, and end of the year programs.
There are several things that will keep you busy in this line of business things like flyers, complimentary cards, wedding cards, invitation cards, banners, letter headings, programs, and labels.
In recent times Nigerians I now upgrading their test for digital prints unlike before, these days wedding invitation cards and complimentary cards look very glamorous. Even food vendors take time to print and label their packages making it look very professional.
It was in the past that printing business was meant for a selected few. Back then traditional machines were being used and 6 to 10 people might work in the Press house. however, things have changed in the present world and things have gone digital. Currently, very nice printers cost less and many people are into the printing business.
You can easily get your own printing machine for as low as 15,000 naira. This machine is very small and portable and can be operated by a few people. These days to machines I made in replacement of the traditional ones which were bulkier. These new machines are cheaper easier and quicker to handle and operate. the size does not affect the quality of the work as the output is superb.
Here, I’ll be listing things to put into consideration before starting a digital printing business.
The truth with starting a business in Nigeria is that without capital it is nearly impossible, things are so difficult right now that whatever you have to do you need to invest your money in it. You don’t just have money and start up this business, you need to have tangible money. This money shouldn’t be that be but it should be something worthy of starting up a business.
What I mean is you can just have 10,000 and think of starting up a digital printing business it is not possible. It’s your capital that will make your dreams of owning a business feasible. One of the problems that make startups to fail in Nigeria is lack of capital. so if you need to make your digital printing business to be the best you need to spend money and make it look classy and not just like the regular one people see on the street.
when you spend money on your business people will take you serious and so well your charges increase. people will pay whatever you charge them knowing that your services are worth it.
Get a shop
You need your business to be situated at the right location. Your business can generate funds if your shop is not well positioned. You need to find place where the majority of your customers will come from and set up there.
Before you start your digital printing business scout for somewhere that can be easily accessible to your customers. This is because nobody wants to go to a far place just to print some items.
Hire a good worker
You can do this initially or later in the cost of running the business but whenever you want to hire a worker for you you need to employ someone that has experience with this line of job. My bet is you should hire someone who has good graphic design knowledge and experience in handling the technicalities in the field, this is not a theoretical field you’ll have to test their practical knowledge before you employ.
When setting up any business marketing should be put into reasonable consideration this is because it creates awareness for a startup or an existing business. Most people want to know that your newly established digital printing shop is around the corner or in the street you have to let them know. how do you do this?
You can easily do this using the traditional method of using a signpost to advertise your business. you can take it up to the Digital level by going to radio station and television stations to place advert for your business. You can also use word of mouth or make invitation using complementary cards. All should be targeted towards making people know about your new business.
Make sure you deliver efficiently and perfectly what your customer desires. This is because a single customer that is well treated can come back with seven more. when customers are satisfied they will try convincing more people to patronize you. so take the key to this is good customer relationship.
A very good track strategy, if you can easily used to increase the number of customers you have, is to give discount and have promo sales. This will double up the amount of customers coming in for business in your shop.
one thing you should know is that people love discount no matter how small it is.
Purchase working machines
Free to start up a good digital printing business in Nigeria you need to pay very good attention to the kind of machine and equipment you use to deliver efficient work.
Be sure your business machine is in perfect working condition this is because using a machine that is faulty reduces the quality of the work and will cost you damages.
Here I’ll help give you the types of printing machines you need in this line of business and their costs.
Heidelberg it’s not to be the most favorable this is because it is very rugged and the cost for the ferry used machine is N5 million. Also avoid buying the new version because they are obsolete.
Kord: this is the kind of person that you need but you will have to buy the refurbished one.
D.I machine: this is another crucial machine that is needed in this line of business but you would want to get it when you have already expanded your business. It’s cost between 10 million to 15 million and it is used in printing large banners. however for you to handle this machine you have to go for some training as it requires special skills to man it.
Other equipments needed:
Polar machine: for cutting paper
Ink eco solvent
stationary like plain paper etc.